Beyond BRICs: Where are the Brits?
Sarah Carroll, Grow Global's Director, presented a session on how to use your website to increase your international trade, resulting in more enquiries from international customers and more revenue from overseas.
Are you looking for new markets and opportunities? Have you ever considered doing business overseas? No doubt you’ve heard of the major emerging markets in the BRIC territories of Brazil, Russia, India and China, but have you heard of CIVETS? Do you know where demand will be in other emerging markets in Europe or further afield?
Location: Eastwell Manor, Eastwell Park, Boughton Lees, Ashford, Kent, TN25 4HR, UK
Date: 25 July 2013
Time: 08:15 - 10:00
Organiser: Institute of Directors (IOD), Kent
Sponsored by HSBC and designed as an open discussion with expert guest speakers, the July IoD Kent International Business Forum entitled 'Beyond BRICs: Where are the Brits?' is targeted at people who currently trade overseas and those looking to take their first steps. It will help you to tap into the lesser known emerging markets, including those where it is easier to develop access and routes to markets.
In this Forum, we will hear from Bob Gorton, Managing Director of Old St Andrews Ltd, a very successful and growing Kent exporter of global award winning Whiskey & Gin products. Old St Andrews exports to 38 countries and has quadrupled its turnover in 5 years - having successfully overcome many challenges along the way. Bob will show how a British Brand needs to adapt & localise to an individual market and discuss market specific pricing.
Find out from Sarah Carroll, Grow Global's Director, about how to use your website to increase your international trade, resulting in more enquiries from international customers and more revenue from overseas. Sarah Carroll will also introduce UK Trade & Investment’s International Website Optimisation Masterclass and Export Communications Review service in the South East, which help companies to expand internationally online.
Providing some important insights into the emerging international markets beyond the BRIC territories, is Iain Hawthorn, Senior International Commercial Manager at HSBC Bank plc. Iain will provide an overview into the changing demand in the world economy & where future growth and opportunities for British businesses are expected to develop.
The International Business Forum, chaired by Olga D’Silva, Head of Zên International, is intended as a monthly open discussion among people who are thinking of taking their first steps, or currently trade overseas and are looking for new foreign markets and new opportunities. Expert speakers help us explore specific areas of interest in more detail. The objective is to facilitate introductions and bring like-minded professionals together around a table to discuss opportunities on the international markets and how to take advantage of them.