DIT Masterclass: Optimising Your Website For International Trade

Sarah Carroll, Grow Global's Director, ran a masterclasses for the Department for International Trade (DIT) called ‘Optimising Your Website For International Trade’ in 2016 in London.

Does your business have an effective online strategy for boosting overseas sales?
Is your site optimised for international search engines?
When Googled internationally is your company visible online?

What are the objectives of the Masterclass?

The aim of the workshop is to show you how to:

• Gain new customers in new markets

• Increase the number of online enquiries & sales from overseas

• Generate more revenue from international trade.

What does the Masterclass include?

Receive the latest web knowledge and top tips to:

• Choose an international web strategy that is best for your business

• Find out how to improve your global profile through your website

• Discover how to rank more highly in international search engines

• Learn how to localise your website

• Learn how to make your website multilingual

• Find practical steps on how to start your international web journey.

The workshop will also show you how to:

• Utilise free tools and applications

• Avoid costly trial and error approaches

• Get your international website right from the start.

Who should attend the Masterclass?

This international web optimisation Masterclass is suitable for exporting businesses in London and the South East seeking to increase the efficiency of their current website for international trade, by developing an international, multilingual or localised website.  It is also an excellent training event for anybody working in the web or international sales team of an exporter who needs a refresher in this area.

What dates were the Masterclasses?

• 27 September 2016 - London.