International Trade And Digital Marketing Strategy For British Luxury - Walpole Crafted
Sarah Carroll, Grow Global’s Founder, was a guest speaker at the Walpole British Luxury Crafted Workshops in 2016 and 2014.
Walpole Crafted is a mentoring programme that has been developed to support and promote a new breed of emerging luxury craft businesses from Walpole, the British luxury brand alliance. The initiative was founded with the aim of finding and nurturing talented craftspeople, keeping their skills alive and showcasing their talents to a wider audience. The programme includes one-to-one mentorship and a series of developmental workshop with some of the UK’s leading luxury leaders.
The attendees included Alexandra Llewellyn, Eleanor Lakelin, Insley & Nash, Silvia Weidenback, Struthers London, Tallowin and Theresa Nguyen.
What are the objectives of the event?
This full day workshops covered two main topics: ‘International Trade and Marketing’ and ‘International Digital Strategy’.
The International Trade and Marketing session covered the following topics:
Build a world-class website
Make your website appeal to customers around the world
Make your website visible internationally
Attract more international website visitors
Convert international visitors into sales.
The International Digital Strategy workshop covered the following topics:
How the international web works
Options for an international digital strategy
The exporting online opportunity
Selecting online export markets
International channels for selling online
Top international online marketplaces
Using paid advertising (PPC)
Selling through social media worldwide (s-commerce)
Selling via mobile (m-commerce).
When the workshops were held:
25 February 2016
6 November 2014.