Make It Global Workshops: International Marketing And Communications

Sarah Carroll ran two one-day Make It Global Marketing & Communication Workshops on 13 and 20 March 2013 in London.

Dates: Wednesday 13 March 2013 &/or Wednesday 20 March 2013
Time: 10:00 – 16.00
Event Organiser: University of East London, Make It Global, in association with Demeter Development
Location: Knowledge Dock, University of East London, 4 University Way, London, E16 2RD, UK

The session will be led by Sarah Carroll of Grow Global, one of the UK’s leading experts on how to make a website and social media international and how to communicate effectively internationally.

Do you want to internationalise your businesses marketing and communications?
Is your website optimised for international trade?
Does your social media strategy include local social media networks such as Sina Weibo and Orkut?

This two-day programme of workshops will help your business revise its digital marketing and communications to ensure you’re ready to go global and show you how to generate more revenue from international trade.

Day 1: Will focus on getting your website ready for international trade:

• Models for an international web strategy

• How to build an international website

• How to optimise an international website

Day 2: Will focus on international social media opportunities:

• Auditing your social media

• Building an international social media plan

• Models for an international social media campaign

• Updating your global social media profiles.

The Make It Global project is a programme of free business support for women-led small and medium enterprises in London, supporting them to grow their businesses internationally. The project is funded by the EU, through the European Regional Development Fund (ERDF).