UKTI Masterclass Series: Digital Marketing For Global Growth

The UKTI Masterclass in Digital Marketing for Global Growth offered core digital marketing training from industry experts on how to optimise your website and use social media tools to help your business expand and succeed internationally.

Grow Global's founder, Sarah Carroll, ran a series on international website optimisation and international social media.

Digital Marketing is a cost effective and essential tool in growing overseas sales. This full-day Master Class will offer core bite-size training sessions in the areas of search engine optimisation (SEO) and social media.

This full-day workshop will provide you with the know-how to create an effective online web strategy to make you visible in your target international markets. We will show you how to optimise and localise your international website for new countries and different languages, as well as building a social media plan.You will be introduced to the largest international social media networks in the world and provided with insight on how to structure a multilingual social media campaign, as well as a LinkedIn Master Class to show you how to creating winning online messages for your customers.

Topics to be covered:

• Optimise Your Website for International Trade

• Social Media Business Planning

• International Social Media

• LinkedIn Master Class.

When were the Masterclasses?

• 7 March 2013

• 14 November 2013