UKTI Masterclass Series: International Website Development And Marketing
Sarah Carroll ran a series of one-day UKTI International Website Development & Marketing Masterclasses in 2012 and 2013 in the South East of England, kicking off in the middle of UKTI Export Week.
Grow Global have developed a national UKTI Website Optimisation Masterclass and rolled it out nationally over the past week, ready for all corners of the country to learn how to internationalise their website – or export online – during Export Week. This was an extended version of this masterclass.
Dates:
14/11/2012 - Gatwick
28/03/2013 - Guildford
23/05/2013 - Reading
Event Organiser: UKTI South East
By attending our specialist Masterclass, you would learn to take the practical steps you need to boost your international business performance online. Your website is essential to showcase your products and services worldwide and this workshop will provide you with the tools you need to create an effective online strategy, which will enable you to gain new customers in new markets, increase the number of online enquiries & sales from overseas and generate more revenue from international trade.
The masterclasses included:
How to build a visible international website
How to localise your website for new countries & different languages
How to optimise an international website
An introduction to international social media.
These International Website Development and Marketing Masterclasses were day long events, attended by 25 delegates at each one from all sorts of small and medium-sized companies in the South East – one attendee even flew in from Edinburgh. Soon there will be international website masterclasses in Scotland too – so we can save on the air miles & get Scottish businesses exporting online as well.
In the morning, this full-day masterclass covered:
the international web opportunity
are you invisible on the international web?
are you ready to go international?
how to build an international website
how to build an international e-commerce site
After lunch, we covered how to optimise a website internationally:
how does the international web work
how to optimise an international website
introduction to international social media
implementation and planning.
All companies went away with their top three things to do, including:
buying domains for Brazil
setting up hosting in China
taking another look at their SEO, in the UK domestic market in English
evaluating e-commerce systems so they could trade online internationally
adding international delivery to their websites
translating some web pages into other languages.
We look forward to seeing all the companies going international on the web soon!