UKTI Masterclass: International Website Optimisation and Social Media
Sarah Carroll, Grow Global’s founder, ran a Masterclass for UKTI South East on Website Optimisation and Social Media for International Trade in Milton Keynes on 11 March 2015.
Does your business have an effective online strategy for boosting overseas sales?
Is your site optimised for international search engines?
When Googled internationally is your company visible online?
Have you thought about using international social media?
What are the objectives of the Masterclass?
The aim of the workshop is to show you how to:
• Gain new customers in new markets
• Increase the number of online enquiries and sales from overseas
• Generate more revenue from international trade.
What does the Masterclass include?
The workshop will show you how to get your international website right from the start, with the latest multilingual SEO techniques.
Receive the latest web knowledge and top tips to:
• Choose an international web strategy that is best for your business
• Discover how to rank more highly in international search engines
• Learn how to localise your website
• Learn how to make your website multilingual
• Find practical steps on how to start your international web journey
• Get an introduction to international social media networks.
This is also an opportunity to meet face-to-face with a UK Trade & Investment International Trade Adviser who can give you more information about the UKTI Export Communications Review service and answer any related export questions you may have on the day.
Who should attend the Masterclass?
This web optimisation masterclass is suitable for exporting businesses in London and the South East seeking to increase the efficiency of their current website for international trade, by developing an international, multilingual or localised website or social media profiles. It is also an excellent training event for anybody working in the web or international sales team of an exporter who needs a refresher in this area.