UKTI Masterclass Series: Digital Tools for Global Growth
Sarah Carroll, Grow Global’s founder, ran a series of UKTI London Masterclasses on Digital Tools for Global Growth in London.
What is the objective of the event?
Digital Marketing is a cost effective and essential tool in growing overseas sales.
This full day masterclass will offer core digital marketing training from industry experts on how to optimise your website and use social media tools to help your business expand and succeed internationally.
The key objective of the event is to introduce you to the largest international social media networks in the world, provide you with insight on how to structure a multilingual social media campaign, and to show you how to create winning online messages for your customers through a LinkedIn masterclass.
What does the event include?
Through a series of core, bite-size training sessions in the areas of search engine optimisation (SEO) and social media this workshop will provide you with the know-how to create an effective online web strategy to make you visible in your target international markets. We will show you how to optimise and localise your international website for new countries and different languages, as well as building a social media plan. The relevant topics which will be covered are:
– Optimise your website for international trade
– Social media business planning
– Introduction to the top social media sites for business
Who will benefit from the event?
London or South East businesses interested in improving their digital marketing to help expand business and succeed internationally.
When were the masterclasses?
18 April 2016
13 October 2015
11 November 2014