How To Get Unstoppable International Growth In The Digital Age - University of Colorado Denver

Sarah Carroll, Grow Global’s founder and best-selling author, gave a lecture at the University of Colorado Denver on 12 October 2020 for students in the International Entrepreneurship and International Business program.

The lecture included:

• A presentation based upon Sarah’s book ‘Grow Fast, Grow Global: 6 steps to unstoppable growth in the digital age’

• Case studies of companies at different stages of the Grow Global International Digital Journey

• Breakout discussion sessions.

The student teams came up with many recommendations for how to improve a company’s digital presence, including:

• Focusing on SEO

• Find new online marketplaces

• Understanding what competitors are doing

• Research new international markets

• Find social media influencers or discussion groups in the niche

• Undertake brand collaborations

• Develop new products for different seasons.