UKTI North West Masterclass: International Website Optimisation

Sarah Carroll, Grow Global’s founder, ran a half-day Masterclass for UKTI North West on Website Optimisation for International Trade in Manchester on 22 September 2015.

Does your business have an effective online strategy for boosting overseas sales?

Is your site optimised for international search engines?

When Googled internationally is your company visible online?

What are the objectives of the Masterclass?

The aim of the workshop is to show you how to:

• Gain new customers in new markets
• Increase the number of online enquiries and sales from overseas
• Generate more revenue from international trade

What does the Masterclass include?

Receive the latest web knowledge and top tips to:

• Choose an international web strategy that is best for your business
• Find out how to improve your global profile through your website
• Discover how to rank more highly in international search engines
• Learn how to localise your website
• Learn how to make your website multilingual
• Find practical steps on how to start your international web journey

The workshop will also show you how to:

• Utilise free tools and applications
• Avoid costly trial and error approaches
• Get your international website right from the start

This is also an opportunity to meet face-to-face with a UK Trade & Investment International Trade Adviser who can give you more information about the UKTI Export Communications Review service and answer any related export questions you may have on the day.

Who should attend the Masterclass?

This web optimisation Masterclass is suitable for exporting businesses in the North West seeking to increase the efficiency of their current website for international trade, by developing an international, multilingual or localised website. It is also an excellent training event for anybody working in the web or international sales team of an exporter who needs a refresher in this area.