E-commerce Insights and Growth Strategies for Online Retail - Linn Academy Virtual
Linn Academy 2021 for the world of online retail
This Linn Academy event, specifically for online retailers, explained the latest retail e-commerce insights and growth strategies. The 'From Launch to Growth' panel session is where Sarah discussed, with Lexie Larsen of the amazing new alcohol-free brand Spiritless, lessons learnt from launching during a global pandemic and how to make the most of opportunities to sell internationally online.
Take a look at the key aspects of the event below:
Organiser: Linnworks hosted the Linn Academy 2021.
Objective: The Linn Academy brings together industry experts from some of the world’s leading e-commerce platforms, innovators, marketplaces and brands, to provide attendees with the latest insights and trends from the fastest moving landscape that sellers and merchants have ever experienced.
Sarah’s talk title: From Launch to Growth: lessons from scaling up an e-commerce business during the pandemic.
Profile of audience: B2C retailers
Top 5 takeaways:
Go e-commerce first in a pandemic!
Get digitally world class in your own country first, before expanding abroad. Only then expand internationally
Make sure your logistics, back office systems and digital skills are in place to support your e-commerce trade
You need to market online to sell online. Cut through the online noise with original brand storytelling
Don’t put all your eggs in one basket - use a balanced portfolio of digital channels that are appropriate to your chosen country of expansion.
Other speakers:
Moderator: Nadia Barmada, Head of Content and Growth Strategy, Linnworks
Lexie Lancaster Larsen, COO, Spiritless