Online Selling Cross Frontier - Saitex Africa
Online Selling Cross Frontier - SAITEX Africa, hosted by Ecommerce Forum South Africa
Sarah spoke about online selling cross frontier to many B2C and B2B businesses at the SAITEX exhibition which was part of Africa Trade Week 2021. She always enjoys inspiring and enlightening business owners as to the opportunities digital can offer them and this event was no different! Sarah shared the learnings from her book ‘Grow Fast, Grow Global’.
Take a look at the key aspects of the event below:
Organiser: SAITEX Africa, session hosted by Ecommerce Forum South Africa
Event date: 24 August 2021
Location: Virtual
Event type: Webinar
Event objective: Exploring opportunities in the new normal world. Building resilient and inclusive supply chains through a new digital economy. With the rise in e-commerce, especially during lockdown, it is now more crucial than ever to implement strategies to protect your business. The workshops provided practical advice from experts on how to incorporate digital into business plans.
Sarah’s talk title: Online Selling Cross Frontier
Language: English
Profile of audience: B2C and B2B importers, exporters, wholesalers, retailers, producers and manufacturers, distributors, agents.
Top 5 takeaways:
Digital Sales vs Digital Marketing - digital marketing is needed to drive digital sales
International Sales Channels - there are more than you think, including local online partners, chat commerce and social commerce!
Visibility - a website won’t get seen without SEO and marketing
Cross Border Considerations - you need to digitally understand the international digital market you are targeting. This includes language, culture and local digital channels.
The Entrepreneur’s Digital Journey - you need to be world class before you grow globally!
Poll results:
How much does your business sell online?
Everyone had less than 10% of online sales.
Which channels do you use to sell online?
50% had a website and 50% had no e-commerce set up. None of the audience sold on social stores or on online marketplaces yet.
Are you ready for the digital future?
83% said they were ready and 17% said they were feeling overwhelmed.
Other speakers:
Moderator: Lauretta Ngakane, Head of Communication, Ecommerce Forum Africa
Warrick Kernes, CEO, Insaka eCommerce Academy
Adewale Adejumo, Co-Founder, Dropstore
Alastair Tempest, CEO, eCommerce Forum Africa