UKTI Masterclass Series: E-commerce For International Trade

Sarah Carroll, Grow Global’s Founder, ran a series of half-day Masterclass for UKTI London on E-Commerce for International Trade.

Are you ready to:

• Exploit the export potential of online sales?
• Incorporate international e-commerce as part of your export strategy?
• Manage export sales arising online?
• Start exporting with e-commerce?
• Turn your existing UK e-commerce success into export income?

Your website is an essential channel to showcase your products and services overseas. Attend this specialist masterclass to learn the practical steps you can take to use your website to generate export sales. Find out how to build a successful international e-commerce website that could open up a new channel for international trade and attract new business from customers around the world. This masterclass, led by Sarah Carroll, an expert in e-commerce for international trade will provide hints and tips on how to structure and design your e-commerce website.

This workshop will include case studies of UKTI clients who have already gained new international business through the web. You will also learn from and network with other exporters who are developing their global business through e-commerce.

Agenda

• Is your e-commerce website ready to go international?
• The international e-commerce opportunity
• Options for an international e-commerce web strategy:
– Top international e-commerce platforms
– Top international online marketplaces
– Reasons for international shopping cart abandonment
– Top international payment methods
– Top international delivery methods
• Building an international e-commerce website
• Building a multilingual & multicurrency e-commerce website
• Implementation and monitoring
• Action planning
• Questions and answers
• Next steps – relevant UKTI initiatives

What will you leave with?

• A clear vision of what it takes to become a world class e-commerce business
• An action plan to develop an international e-commerce website

Who should attend the Masterclass?

• Exporters new to e-commerce who wish to break into new international markets
• Exporters who have already attended the UKTI Web Optimisation for International Trade workshop

It is not suitable for intermediaries such as financial companies, legal companies, translation companies or web design agencies.

You have the option to bring along a laptop or netbook to complete the various exercises throughout the day. Print outs will also be available.

What dates were the Masterclasses?

• 3 March 2016 - London

• 21 January 2016 - London

• 3 December 2015 - London

• 17 November 2015 - London.