UKTI Webinar Series: Website Optimisation for International Trade

Sarah Carroll, Grow Global’s founder, ran a series of webinars for UKTI London on Website Optimisation for International Trade.

Does your business have an effective online strategy for boosting overseas sales? 

Is your site optimised for international search engines?

Are you visible online globally?

Agenda

• The international web opportunity
• How the international web works
• Is your website visible internationally?
• Options for an international web strategy
• Q&A

What are the objectives of the webinar?

 The aim of the webinar is to show you how to:

• Gain new customers in new markets
• Increase the number of online enquiries and sales from overseas
• Generate more revenue from international trade.

What does the webinar include?

The webinar will show you how to get your international website right from the start, with top tips to: 

• Choose an international web strategy that is best for your business
• Discover how to rank more highly in international search engines
• Find practical steps on how to start your international web journey

During the polls the participants were asked to describe their company’s approach to doing business internationally online:

• 14% said they sell just online in the UK

• 52% said they are accidental exporters online

• 7% said that they were experienced online exporters

• 24% said they were none of the above.

After a demo to assess if the participants were visible online, they were asked if they thought they were visible online in the search engines of their actual target markets:

• 8% said yes

• 41% said no

• 51% said they will have to check

  After the webinar, the companies were asked if they would make their website more international:

• 74% said they will adapt

• 23% said maybe we’ll have to think about it

• 3% said no not yet.

When were the webinars?

• 12 September 2013

• 29 May 2015

• 19 May 2015

• 13 November 2015 - medium-sized businesses (MSBs)

• 10 March 2016.